Should I Start a Small Business Blog?

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 This article is part of the WWW 101 Series which provides an introduction to small business websites.


Are you thinking about starting a blog for your small business or non-profit organization? If so, you probably have a bunch of questions…

  • How will my small business / non-profit benefit from blogging?
  • What should I write about in my small business blog?
  • What can I do if I’m not a great writer?
  • How much time do I need to commit to blogging?
  • How do I start a small business blog?
  • How can I get people to visit my blog?

Benefits of Blogging

  • Establish yourself as an expert in your field/industry.
  • Build your brand.
  • Provide value to customers and potential customers by sharing useful information.
  • Engage with readers to learn what is important to them.
  • Bring potential customers to your website.

Topics Ideas for a Small Business Blog

  • How-to articles and tips
  • Product or service reviews
  • Company / organization news and accomplishments
  • Industry trends
  • Complimentary businesses or non-profit organizations of interest to your customers

Writing and Editing Help

  • Ask an employee, volunteer, or family member to help write or edit the blog.
  • Seek an intern who is studying journalism or business.
  • Hire a professional content writer.

Time Commitment

  • Publish posts regularly – this varies by company from daily to monthly.
  • Check daily for comments and post replies.

How to Start a Blog

  • Get a free blog on (custom domain name involves a cost).
  • Add a blog to your current website. If your web host supports WordPress, you can install it for free.
  • Create a WordPress blog with a your own domain name. I recommend Go Daddy.

How to get Visitors to your Blog

  • Write unique, interesting content.
  • Optimize your blog for search engines.
  • Social media – get out and mingle, post links to your blog.
  • Exchange links with other blogs and websites.
  • Visit related blogs and post comments.
  • Be a guest blogger on related blogs that have a lot of visitors.
  • Seek guest posts from bloggers who have a large following.

So what do you think? Are you going to start a blog for your small business or non-profit organization?


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