You are ready to start writing the content for your new small business website but may be wondering where to begin. Here are some tips to help you get started and produce content that will make your website stand out to customers.
Write down all of the topics you plan to include. Every website is different, but many small business websites contain the following pages: Home, About, Services or Products, Contact, Resources.
Next, start to fill in the details. Don’t worry if you don’t have cohesive paragraphs at this point, just focus on the main ideas. Here are some ideas for what to include on the most common website pages.
Consider search engine optimization (SEO). If it is important for you to appear on search engine result pages, conduct your keyword research and include keyword phrases in your content. For more about SEO, see What is SEO.
Make it easy for people to take action, e.g., make a purchase, request a quote, or sign up for a trial. Write short, concise action statements. Ensure your website designer makes your calls-to-action stand out visually on the page.
Fine-tune the content: organize it into paragraphs and edit.
Make it easy for people to find the content they seek. Use short, concise section titles and sub titles; don’t have giant blocks of content like a book. Also link to related pages on your website.
Proofread, Proofread, Proofread. Check for spelling and grammar errors.
Solicit feedback from as many people as possible. Ask family, friends, colleagues, and customers to read the content and provide feedback. Here are some questions you can ask: Are there any things that don’t make sense? Is anything missing? Are there any spelling or grammar errors?
Are you a small business owner who knows the value of launching a website, but don't know where to start? Or, maybe you haven’t had a chance to spend much time learning about the web. Or, maybe you are not very comfortable with technology. I created the WWW 101 Series for you! The articles provide a high-level introduction to websites, blogs, search engine optimization, and website analytics in easy-to-follow, every day language.